MDchoice.com
and aigdirect.com Launch Joint Marketing Initiative
Somerville, NJ-March 21, 2001: MDchoice.com today announced a joint
marketing venture with member companies of American International Group,
Inc. (AIG), the leading U.S.-based international insurance and financial
services organization in which selected insurance products will be marketed
directly to the healthcare consumer and professional audience of MDchoice.com
through aigdirect.com, AIG's consumer and small business e-commerce
site. "We are delighted AIG member companies have chosen to partner
with MDchoice.com. As the Internet's premier supplier of physician-reviewed
medical information, we are confident that our users will offer an ideal
audience for aigdirect.com's marketing efforts," said Dr. Ash Nashed,
founder and CEO of MDchoice.com.
Keith Cook,
Senior Vice President - eBusiness Division of the American International
Companies noted, "Through this agreement, we will gain access to
millions of top prospects for our personal and small business insurance
products. MDchoice.com offers an outstanding, authoritative environment
to showcase our products online."
MDchoice.com
will offer access to a complete line of personal lines and small business
insurance underwritten by AIG member companies through contextual integration
points on its site. MDchoice.com is a leading provider of state-of-the-art
products and services for health-related web sites, healthcare providers,
consumers, and the pharmaceutical industry. The MDchoice Health Network
is building what will soon be the largest distribution channel for online
health information, products and services, with a high-end, physician-reviewed
medical search engine at its core. Other MDchoice.com award winning
content includes its Medical Simulators, where both physicians and consumers
learn how to best handle life-threatening medical situations. PC Data
Online has ranked MDchoice.com among the ten most visited healthcare
sites in the U.S. and as the healthcare site with the highest user loyalty
rating. For more information about MDchoice, visit www.mdchoice.com.
American International
Group, Inc. (AIG) is the leading U.S.-based international insurance
and financial service organization and the largest underwriter of commercial
and industrial insurance in the United States. Its member companies
write a wide range of commercial and personal insurance products through
a variety of distribution channels in approximately 130 countries and
jurisdictions throughout the world. AIG Direct engages in online direct
marketing of AIG products though its Web site, aigdirect.com.
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