The HealthScout
Network Selects MDchoice's Award-winning
Medical Web Search Solution
The Internet's Largest Distributor of Consumer Health News Extends
its Reach Through UltraSearch™ from MDchoice
SOMERVILLE,
NJ, December 05, 2000 - The HealthScout Network and MDchoice.com have
partnered to provide the MDchoice UltraSearch™ medical information
finder product to its users across the hundreds of Web sites comprising
the HealthScout affiliate network. UltraSearch™ is a unique, patent-pending
search technology designed to bring specific, content-focused information
to users at the click of a mouse.
"Through
our partnership with The HealthScout Network, our UltraSearch™
product will soon appear on top-tier sites such as iWon, Compuserve,
ATT WorldNet, and Yahoo!." said Ash Nashed, MD, President and CEO
of MDchoice. "With the addition of HealthScout we have expanded
our reach to a total of more than one million unique monthly users according
to PCData."
"We are
pleased to offer the UltraSearch™ product to users of HealthScout,"
said Bill Reynolds, Senior Vice President, General Manager of The HealthScout
Network. "In addition to our own award-winning interactive tools
and information, HealthScout visitors will now enjoy instant access
to thousands of top quality, physician-approved articles from around
the Web. Furthermore, MDchoice will feature HealthScout's top-rated
consumer health news across its own network, increasing HealthScout's
reach by more than 540,000 additional monthly users according to PCData."
Web sites partnering
with MDchoice, a leading aggregator and distributor of online medical
information and products for both consumers and healthcare professionals,
can immediately offer content that is relevant to both healthcare professionals
and consumers. With MDchoice's UltraSearch™, a site's visitors
can access professionally reviewed and approved medical information
aggregated and categorized from across the Web. Satisfied users remain
on the member Web site during the entire search process.
In addition
to offering rich content on their sites and distributing their own content
to millions of visitors, qualifying member sites can participate in
the MDchoice advertising revenue share program.
About The HealthScout
Network
The HealthScout Network (formerly Rx Remedy, Inc.) is a leading Internet
provider of consumer health information and tools (Health-Life Services)
for consumers. Through affiliate partners and with the implementation
of HealthScout's recent agreement with InfoSpace, the company's products
reach nearly 6 million people at over 3,000 Web sites each month. Among
the company's offerings are personalized health news and information;
wellness tools from HealthScout as well as wellness tools, health-management
resources and personalized disease-specific tools and assessments provided
through its DoHealth Corporate Solutions unit. The company also publishes
REMEDY, an award-winning consumer health magazine with a circulation
of 2.2 million households.
Leading affiliates
and clients include most major pharmacetical companies, such as Bristol-Myers
Squibb, Johnson & Johnson, Merck, Novartis, Pfizer, and Searle;
several large consumer Web sites and ISPs, such as InfoSpace, iVillage,
USA Today and Yahoo!; other Internet companies and retailers, such as
A.D.A.M., Rexall, Staywel, and vitamins.com; and large employers and
health plans, such as First Choice of Washington, Harvard Pilgrim Healthcare,
CareFirst BlueCross BlueShield and the Federal Government. Through its
proprietary syndication engine and user-agent technology, the company's
goal is to add value to virtually every health transaction on the Internet.
About MDchoice.com,
Inc.
MDchoice is a leading provider of state-of-the-art products and services
for health-related web sites, healthcare providers, consumers and the
pharmaceutical industry. MDchoice is building what will soon be the
largest distribution channel for online health information, products
and services, with a high-end, physician-reviewed medical search engine
at its core. PC Data Online has ranked MDchoice.com among the ten most
visited healthcare sites in the U.S. and as the healthcare site with
the highest user loyalty rating. For more information about MDchoice,
visit www.mdchoice.com.
This press release
contains forward-looking statements, as defined under the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements are based
on management's current expectations and information as of this date
and may be identified, without limitation, by use of the words "plans,"
"predicts," "expects," "anticipates,"
"believes," "estimates," "intends" and
similar expressions. Rx Remedy, Inc. assumes no obligation to update
any forward-looking statement. Forward-looking statements involve a
number of risks and uncertainties that may affect future results, including
without limitation Rx Remedy, Inc.'s ability to fund its operations
and develop and launch planned and new products and services, the success
of relationships with affiliates and the rate of adoption of Health-Life
Services via the Internet. Readers are cautioned not to place undue
reliance on any such forward-looking statements.
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