MDchoice.com
Has "Most Loyal" Audience Of
Any Healthcare Site Reports PCData Online
June 24, 2000. Somerville,
NJ- Healthcare information and services Web site MDchoice.com (www.mdchoice.com)
has by far the most 'loyal' user base of any Web site in its category,
according to the May 2000 PCData Online Loyalty Report.
Even more amazing,
MDchoice.com ranks #30 out of 4,000 sites measured for user loyalty--
placing it in the top 1% of all sites on the Web. As far as loyalty
goes, MDchoice.com is now in the same league as Yahoo (NASDAQ:YHOO),
AOL (NASDAQ: AOL), and MSN (NASDAQ: MSFT).
PCData Online
defines "loyalty" by measuring the percentage of a site's users in the
current month that also visited the site in the preceding month. By
that yardstick, 68.3% of MDchoice.com's users are "loyal." PCData Online
calls this measurement "User Retention Rate."
By contrast,
in the healthcare category, PC Data Online shows the "loyalty" of Onhealth.com
(NASDAQ: ONHN) users at 42.1%, and Webmd.com (NASDAQ: HLTH) at 48.1%.
Other healthcare sites such as Allhealth.com (NASDAQ: IVIL), Drkoop.com
(NASDAQ: KOOP), NIH.gov, Medscape (NASDAQ: MSCP), and Intelihealth.com
(NASDAQ: AET) fell below PCData Online's reporting threshold for User
Retention Rate, meaning they ranked below the top 1,000 measured sites
in user retention.
"It is clear
that MDchoice.com's unique approach to providing instant access to high-quality
medical information is satisfying a real need in the marketplace," said
MDchoice.com founder and CEO Dr. Ash Nashed. "The MDchoice search engine
links to information from hundreds of the Web's top medical sites, all
of which have been pre-reviewed and pre-approved by our editorial panel
of specialist physicians. That allows us to address head-on the single
greatest concern of patients and physicians about health information
online…whether it can be trusted or not. Clearly users trust, and rely
on, MDchoice.com for the best medical information on the Web."
About MDchoice.com
Consistently
ranked among the top healthcare sites by PC Data Online, MDchoice.com
is a leading medical portal that provides physician reviewed and approved
medical information through its proprietary UltraSearch medical search
engine. It is unique among medical sites in offering only medical information
that has been pre-reviewed by its panel of board-certified physicians.
MDchoice.com
is divided into two areas, one focusing on the information needs of
physicians and other health care professionals, the other concentrating
on providing healthcare information to patients and other consumers.
MDchoice.com
provides a variety of online services for physicians, which include
allowing physicians to create Web sites with their own unique domain
names and providing voicemail and secure e-mail to connect patients
and doctors. Its cottonballs.com subsidiary offers discounts and information
on over 7000 medical supplies online.
Visit www.MDchoice.com
for additional information regarding MDchoice.com or investor inquiries.
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