COTTONBALLS.COM
LAUNCHES SITE TO EASE BUSINESS NEEDS OF PHYSICIANS
Creative e-Commerce Solution Allows Doctors to Focus on Health Care
SOMERVILLE,
NJ, June 22 2000 - Cottonballs.com (http://www.cottonballs.com) recently
entered the medical supply market to provide physicians with a user-friendly
e-Commerce site aimed at helping medical practices save time and money
when purchasing medical supplies and equipment.
"Cottonballs.com
is just what the doctor ordered," said Barbara Tafil, director of operations
for cottonballs.com. "We have carefully built the site in consultation
with busy physicians and their staffs to make sure it is easy to use,
and offers the most-demanded merchandise."
Cottonballs.com
is a service of MDbuyer.com, Inc., which is a wholly owned subsidiary
of privately held MDchoice.com, Inc., a leading online medical portal
provider.
Fast, easy,
anytime access to medical supplies
The new site provides fast, easy, efficient and low-cost online purchasing
of the most popular medical supplies. Addressing busy lifestyles and
time-constrained schedules, cottonballs.com enables medical professionals
in small and mid-size practices to order medical supplies at their convenience,
24 hours a day, seven days a week.
The site was
created to offer customers the following advantages:
1. Easy to
use. The streamlined user interface allows shoppers to create "shopping
lists" for easy repeat ordering of frequently purchased supplies.
2. Great prices.
Cottonballs.com features very competitive pricing thanks to the efficiencies
created by its e-Commerce model that streamlines the medical supply
value chain. Additionally, significant sales volume is being driven
by cottonballs.com's relationship with MDchoice.com (http://www.MDchoice.com),
one of the Web's leading medical portals, offering economies of scale
to its customers.
3. Focus on
customer service. Addressing one of the greatest frustrations of online
buyers, cottonballs.com is dedicated to providing responsive e-mail
and telephone contact for service-related inquiries.
Extensive
product offerings
The cottonballs.com
online catalogue currently has approximately 3,000 items and will soon
expand to over 8,000. Items sold are broken into several categories:
- Diagnostic/Lab -- such
as stethoscopes, thermometry, blood pressure equipment, and lab
tubes.
- Examination -- including
paper products, gowns, chairs, stools, stretchers, and lighting
equipment.
- Safety/Protection --
such as gloves, disinfection supplies, masks, and waste bags and
containers.
- Support/Maintenance
-- including walkers, wheelchairs, uniforms, scrubs, and sundries.
- Treatment/Prevention
-- such as syringes, needles, wound care, injectables, first aid
and surgical items.
"The business-to-business
sector is one of the hottest places to be in e-health right now," said
Walt Kuenstler, vice president of marketing for cottonballs.com. "But
we are here because we want to serve the everyday needs of today's hyper-busy
medical professional. Cottonballs.com offers the winning combination
of outstanding price, caring customer service and a friendly user interface.
Plus it has the most memorable name in the business!"
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